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COMMERCIAL BY VEET PURE INDIA
Brief
Veet, the market leader in hair removal, set out to connect with a new demographic: Gen Z girls aged 15-18, many of whom are experiencing hair removal for the first time. They needed a campaign that felt approachable, empowering, and relevant, one that would make their entry into this personal care category feel less intimidating and more community-driven.
Services
WHAT WE DID
We developed a concept, packaging design, and email marketing campaign tailored to this audience. Inspired by the insight that hair removal often enters a young girl’s life through word of mouth - from a sister, mother, or friend; we built a narrative around sisterhood. The hero illustration features three carefree girls, visually expressing togetherness, trust, and shared experience. The playful, artsy illustration style helped position Veet as fun, quirky, and relatable to a younger audience.
Packaging design echoed this language - colorful, friendly, and tactile, ensuring the product stood out both on shelves and in digital spaces. The emailer carried forward the visual and emotional cues of the campaign, showcasing the new ad in a way that was immersive, story-led, and interactive.
IDEA BEHIND THE PROCESS
Our aim was to create a visual and emotional language that spoke directly to Gen Z, while staying true to Veet’s core values of confidence and self-care. By anchoring the campaign in the idea of sisterhood; a familiar, trusted dynamic - we were able to bring warmth and authenticity to a product that can otherwise feel clinical. Every creative choice was made to make Veet feel like the natural, comfortable choice for girls stepping into this new routine for the first time.
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