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Preserving Craft, Honoring Legacy
Brief
Shiromani is a fashion label inspired by the founder’s grandmother, rooted in nostalgia, cultural preservation, and a deep admiration for Indian crafts. The brand blends vintage aesthetics with an indie sensibility, attracting art lovers and conscious consumers. Shiromani needed a digital platform that reflected its values and offered a seamless, immersive shopping experience.
A community for reviving ancient crafts through modern expression
Peaches partnered with Shiromani to build a custom website. We created a digital identity that is intimate, tactile, and timeless, while ensuring a seamless shopping experience.
The site is mobile-first and responsive, featuring product galleries, intuitive checkout, and automated order management. Using we designed modular, storytelling-led pages that allow easy content updates while maintaining visual consistency. SEO best practices, fast-loading visuals, and accessible UI were integrated to ensure smooth performance and discoverability.
What We Did
We aimed to create a sensory experience that mirrored the craftsmanship behind Shiromani’s garments. Every design element, from layout to imagery, was made to evoke the brand’s essence and communicate its story. The website balances emotional storytelling with e-commerce functionality, ensuring an elevated experience where craft truly lives, breathes, and sells.
Idea Behind the Process
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We aimed to create a sensory experience that mirrored the craftsmanship behind Shiromani’s garments. Every design element, from layout to imagery, was made to evoke the brand’s essence and communicate its story. The website balances emotional storytelling with e-c
"Peaches Studios completely understood the brief and designed a beautiful website that delivered on all of our key needs.”
AARUSHI GARG, FOUNDER, SHIROMANI INDIA
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