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This is the space to introduce the Project section. Take this opportunity to give visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an image or video to spark their interest.
Brief
Inaii is a sustainable womenswear brand designed for mothers, by a mother. Based in the Pacific Northwest, the brand is crafted to serve as a mother’s journal, connecting the essence of motherhood with the importance of self. The founder approached us to build a brand that mirrors her personal journey and the immense care she invested in bringing the brand to life.
Client
Inaii
What We Did
We delivered a 360-degree creative solution encompassing brand identity, packaging, and website design.
Industry
Fashion
brand identity -
Inaii’s logo embodies the meaning of its name ‘to connect’. We incorporated the letter "I" along with a connective pattern to represent both the sense of self and the nurturing nature of motherhood. The earthy and rusty color palette was chosen to reflect the grounding essence of Mother Nature.
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WEBSITE design -
The website serves as a digital extension of the brand’s narrative, designed to feel like a mother’s journal. We created a smooth customer journey with sections like Sustainability, About Us, and product pages that highlight the brand's core values. The use of Inaii’s signature colors ensured a cohesive experience from physical packaging to digital presence.
PACKAGING DESIGN-
The packaging design reflects Inaii’s commitment to transparency and sustainability. We illustrated the product lifecycle, showcasing the natural dye process used in creating the garments. Custom motifs inspired by nature were applied to both the packaging and the website, reinforcing the organic and sustainable ethos of the brand.
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We set out to build a brand that tells a personal and emotional story, while upholding sustainability and transparency. Every design element was thoughtfully created to reflect the deep connection between mother and child, the evolving identity of motherhood, and the brand’s unwavering commitment to nature. The website and packaging were meticulously designed to convey a consistent message of authenticity, nurturing, and environmental responsibility.
IDEA BEHIND THE PROCESS
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“Tanvi and Sreelaya creatively collaborated and guided me through several iterations until every element authentically reflected my brand’s ethos. Their meticulous attention to detail brought clarity and they delivered a cohesive identity that feels equally visionary and true to my core values. I have thoroughly enjoyed this process with them.“
